Every business, no matter big or small, needs to be measuring their website’s progress using website analytical software such as Google Analytics. If sales are down, you need to know why! Stats record your progress and will let you know if a promotion or campaign has been successful or not. There is no shame in being unsuccessful with a promotional campaign but you must learn why it failed, and the only way to do that is to monitor your analytics on a weekly basis.
If you have a website then you should be aware of the following:
Looking at stats can be intimidating, and making sense of all the graphs and pie charts can leave your head a little scrambled but if you take a little time to learn about the stats you will gain control and be able to direct your business in the right direction. There are plenty of online video tutorials on how to install Google analytics on your website but if you need any help, please get in touch so that we can help put you in the driving seat of your business.