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6 benefits of Social Media for Business

Posted on: 06-Mar-2018 15:33:56
6 benefits of Social Media for Business

Once upon a time… social media was considered by some as a passing fad. Something that “the kids” were using that businesses couldn’t really benefit from. But with over 4 billion internet users—and over 3 billion of them have active social media accounts according to the new 2018 stats[1], social media cannot be ignored. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and either free or very cheap ways to reach them. Social media for business is no longer optional, it’s essential.

Here are a few suggestions on how social media can benefit your business:

  1. INCREASE YOUR BRAND AWARENESS AND LOYALTY

If you have a presence on social media, you make it easier for your customers to find and connect with you. By connecting with your customers on social platforms, you’re more likely to increase customer retention and brand loyalty.

  1. RUN TARGETED ADS WITH REAL-TIME RESULTS

Social ads are an inexpensive way to promote your business and distribute content from as little as a few £’s. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on Facebook, you can segment your targeted audience by things like location, interests, behaviours, and age etc. You can track and measure the performance of your social ads in real time, which then you can analysis and ensure your next ad is even more effective.

  1. PROVIDE RICH CUSTOMER EXPERIENCES

Even if you aren’t on social media, most of your customers expect you to be. Over 67%[2] of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out.

  1. INCREASE WEBSITE TRAFFIC AND SEARCH RANKING

One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. It’s a great way to help your SEO.

  1. FIND OUT WHAT YOUR COMPETITORS ARE DOING

With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.

  1. SHARE CONTENT FAST

With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts. News or offers can get out to your audience faster than ever!

So, go on, get started! Is your business on social media yet?

For more tips on how social media can help your business, check out: https://blog.hootsuite.com/social-media-for-business/

[1] https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

[2] https://www.socialmediatoday.com/social-business/social-media-customer-service-statistics-and-trends-infographic

Photo by NordWood Themes on Unsplash

by Francesca Wynne-Morgan
Oracle Creative Media