ASR Management Case Study
Rob has a highly respected and globally established safety and risk management business but was having difficulty getting his current web developers to update his website which wasn’t responsive to modern devices. He was also interested in running a promotional campaign to raise awareness of his services.
The website construction process
Rob was using an off-the-shelf logo that had no sense of relation to his services. A simple series of coloured circles, we identified that with a slight modification, and the addition of a powerful, new slogan – “Looking out for your safety”, it could become symbolic of a friendly eyeball, watching out for ASR’s customers. We adjusted the colours to a more impactful red, white and blue, both for visual appeal and, as Rob often works abroad, to emphasise his much-respected, UK training and experience. We also defined a font and logo layout to create much-needed consistency across all of Rob’s stationery and marketing materials.
In addition to a standard stationery suite, Rob also needed double-sided promotional leaflets created, pull-up roller banners and a professional, branded, PowerPoint slideshow to use at his international seminars. We also created a series of specifically-targeted magazine adverts, including a “Missing the net?” version for use in football stadiums.
We took the concept of the friendly eyeball quite literally when it came to the website logo, and added a literally eye-catching animation which proved a memorable and amusing talking point for many of Rob’s visitors. Since Rob is quite comfortable using technology, we integrated a user interface and gave him a short tutorial session, allowing him extensive control over the content of his own website and saving him time, money, and the unnecessary burden of having to rely on a web developer to make simple changes. We also built in a simple-to-use portfolio system, allowing him to offer his freely downloadable material and products for sale, and a news post and Facebook feed, all of which he has been employing to great effect.